SELLING YOUR HOME
The CityScape WayTM
Knowing what your motivations are behind selling your home, and the goals you wish to achieve with your home sale is an extremely important step in determining the best angle to hit the market at. Every person has their own unique circumstance when it comes to the sale of their property, and we’ll use this information to put together a custom plan.
Here are some of the key points we will be discussing:
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What has you looking to sell?
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What is your ideal timeframe?
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Are you planning or interested in making any updates before listing your home?
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Do you need a certain number in order to sell?
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Once your property sells, what do you plan to do?
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Are there any other outside factors that will be helpful to know?
This is our starting point for determining the list price.
Before we go over the Current Market Analysis, we’ll first need to know how the property compares with the competition in terms of overall condition and upgrades. Here are a few questions that will help us with that evaluation:
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What upgrades have you done in the last 5-10 years?
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Is there anything you've upgraded that isn't visible while walking through your house?
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Approximate age/year of upgrade:
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Roof
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HVAC
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Hot water heater
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Flooring and carpet
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Kitchen appliances
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Washer/dryer
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Most agents show you only the properties that have sold. We incorporate properties that are active and under contract to show you the absorption rate of that specific market. Absorption rates tell you whether you are in a buyer’s market (trending down) or seller’s market (trending up).
Pricing Strategies
Based on market predictive analytics, if you are priced right, you will receive one offer in 3 weeks with 12 buyer showings.
If you receive 12 buyer showings in a 3-week period and no offers, you are 3% of your price overpriced.
Less than 8 showings in 3 weeks with no offers, you are about 5% overpriced. Less than 3 showings, you are over 7% overpriced.
After 3 weeks, a lack of any scheduled showings, or drive-by only showings, is a strong indication that you are overpriced by at least 10%.
EXCEPTIONS:
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Before doing a price reduction, always check actives and under contracts.
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If other properties are going under contract and you are not, we must find out why.
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If other properties are not going under contract and you are not, there’s no need to reposition.
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1.MLS and Expanded Reach |
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2.IDX Syndication to over 180,000 websites |
3.International Presence |
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4.Classified Services |
5.Social Media |
6.Search Engine Optimization |
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We know that 75% of buyers aren’t familiar with the location and amenities, so we partnered with YELP and Greatschools.org to provide their data on our site to further illustrate the details of your property.
It’s our goal to dominate the market for buyers searching for properties just like yours. We spend a large majority of our commission check before we receive it on keywords, search engine optimization, remarketing, and cookies to attract and continually market to prospective home-buyers.
Search engines provide a more immediate buyer as opposed to all other types of buyer sources.
Google is our number one source.
Previous advertisements we have run on Google:
8816 Ridge Hollow Court
Springfield, Virginia
Days on Market
Total Offers
Scheduled Showings
List to Sale Price Ratio
| List Price | $525,000 |
| Close Price | $584,000 |
| Total Over Ask | $59,000 |
| Days on Market | 4 |
| Total Offers | 6 |
| Total Scheduled Showings | 48 |
| List to Sale Price Ratio | 111.3% |
INSTANT OFFER
BASIC - 1%*
We make a competitive offer, commitment-free!
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Receive a cash offer within 48 hours
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No commissions or closing costs
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Choose your move-out date... we'll work around YOUR schedule!
1 offer after 29 days on market
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Professional photography
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Property listing on MLS
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Sentri-lockbox installed
*minimums apply
SILVER - 3%
GOLD - 4%*
Receive on avg. 7.2 offers per property
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3P/2F staging formula
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Sell it The CityScape Way™
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Professional marketing and brochures
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High visibility on search engines and national real estate portals
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Weekly communication, open houses, and feedback
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Listing Market Launch™ Program
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Access to 10,700+ Ready Home Buyers™
Renovate Now, Pay Later
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Everything that is included in the Silver Package, PLUS...
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Up to $15,000 renovation budget - paid at closing (no upfront costs for you!)
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Full property staging ($5,000-8,000 value)
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We coordinate and handle all renovations and contractor work
*case by case by larger projects